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Consumer behavior knowledge for effective sports and event marketing /
Publication:
New York : Psychology Press, 2011 . xxxiv, 314 p. 23 cm.
Date:
2011
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Go logo ! a handbook of the art of global branding : , 12 keys to creating successful global brands /
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Cato, Mac
Publication:
Beverly : Rockport, 2010 . 208 p. :
Date:
2010
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Authors
Cato, Mac
Close, Angeline.
Kahle, Lynn R.
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Communication in mar...
Consumer behavior.
Emotions
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العربية
